Krispy Kreme has created official Xbox-branded doughnuts

Gaming promos are getting zanier all the time. The days of grabbing a Mountain Dew or a pack of Doritos for a chance to win an Xbox One are long gone. In our attention-zapped world, it has to be new or else it's DOA. With that in mind, Krispy Kreme has come up with the "Nexus Level" doughnut as part of a new Xbox cross promotion in the UK and Ireland. That's it above in all its icing-covered glory. Welcome to the next generationIntroducing... The Nexus Level DoughnutComing Soon -- Krispy Kreme ...